An intended response is can also be called “the call to action”.
It is what the audience is to do when they get your message. The message should lead them towards action that you want them to take.
The beauty of the Internet is that it is easy to have many different messages for many different audiences and different responses for all of them. Here’s an example from our website:
Red Stress Ball
Don’t Stress out! Get a Darron Networking red stress ball. Squeeze it, but don’t throw it too far because our phone number is on it for easy reference.
FREE to any prospective customer in our service area (Northern New Jersey – Bergen, Passaic, Hudson, Essex, Sussex)
Just tell us a little about yourself so we can get you the help you need. We’ll send you a ball, or we might just stop by and bring a bunch when we do a free assessment.
The action or intended response you want from the audience should be as clear and straightforward as possible. In as clear of a statement as possible, tell them what you want them to do.
So to pull it all together:
- Determine your audience
- Give them a message that informs them
- Then ask them to do something that provides them a good or service that you provide
Please contact me today by filling our this form or by calling 201-796-7967 today so I can help you identify the message you want to send to an audience that will do whatever it is that will make more money for your business.